Privacy Policy

This privacy policy explains how Bookmaker100 collects, uses, stores, and protects your personal data when you visit our website. We are committed to protecting your privacy and handling your data responsibly.

📅 Last updated: May 2026
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1. Introduction and Who We Are

This Privacy Policy sets out how Bookmaker100 ("we", "us", "our") collects, processes, and protects personal data when you visit and use our website at bookmaker100.com ("the Website"). We are committed to ensuring that your privacy is protected and that we handle your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Bookmaker100 is an independent affiliate review and information website that provides reviews, ratings, and guides related to online betting sites. We are not a gambling operator and we do not process bets, hold player accounts, or provide gambling services.

For the purposes of data protection legislation, Bookmaker100 is the data controller. This means we are responsible for deciding how your personal data is collected and used.

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at info@bookmaker100.com or visit our Contact page.

2. Information We Collect

We collect and process the following types of information when you visit and interact with our Website:

2.1 Information You Provide Directly

When you use our contact form or email us, you may voluntarily provide personal information including:

  • Your name
  • Your email address
  • The subject matter and content of your message
  • Any additional personal information you choose to include in your correspondence

We only collect this information when you actively submit it to us. We do not require you to create an account or provide personal information to browse our Website.

2.2 Information Collected Automatically

When you visit our Website, certain technical information is collected automatically through cookies and similar technologies. This may include:

  • Device information: Your device type, operating system, and browser type and version
  • Usage data: Pages visited, time spent on pages, links clicked, and navigation patterns
  • Technical data: Your IP address, internet service provider, and approximate geographical location (country/region level only)
  • Referral data: The website or search engine that directed you to our Website

This data is collected primarily through analytics cookies and is used in aggregated, anonymised form to help us understand how our Website is used and to improve our content and user experience. For full details of the cookies we use, please see our Cookie Policy.

2.3 Information from Affiliate Tracking

When you click on affiliate links on our Website, tracking cookies may be placed on your device by third-party affiliate networks. These cookies enable the affiliate network to identify that a referral originated from our Website and to attribute any resulting commission to us. We do not receive your personal data from these affiliate networks; we receive only aggregated, anonymised data about click volumes and conversions.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Responding to enquiries: When you contact us via our contact form or email, we use your name and email address to respond to your enquiry. The legal basis for this processing is our legitimate interest in responding to communications from users and potential partners.
  • Website analytics: We use anonymised, aggregated data from analytics tools to understand how our Website is used, which content is popular, and where improvements can be made. The legal basis is our legitimate interest in maintaining and improving our Website.
  • Affiliate tracking: Affiliate cookies enable us to earn commission from bookmakers when users click our links and register. The legal basis is our legitimate interest in operating our business and generating revenue to fund our operations.
  • Security and fraud prevention: We may use technical data to protect our Website from malicious activity, spam, and security threats. The legal basis is our legitimate interest in keeping our Website secure.
  • Legal compliance: We may process personal data where necessary to comply with a legal obligation.

We do not sell, rent, or trade your personal data to third parties for marketing purposes. We do not use your personal data for automated decision-making or profiling.

4. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance your browsing experience, analyse website usage, and facilitate affiliate tracking. Cookies are small text files placed on your device when you visit a website.

We use the following types of cookies:

  • Essential cookies: Required for the basic functionality of the Website, such as remembering your cookie preferences.
  • Analytics cookies: Used to collect anonymised data about how visitors use our Website, including which pages are most popular and how visitors navigate between pages.
  • Advertising and affiliate cookies: Used by third-party affiliate networks to track referrals from our Website to bookmaker partners and attribute commissions.

For comprehensive information about the specific cookies we use, their purposes, providers, and durations, and how to manage your cookie preferences, please refer to our Cookie Policy.

5. Third-Party Services

We use a limited number of third-party services that may collect or process data through our Website:

5.1 Analytics Services

We use web analytics services to help us understand how visitors use our Website. These services collect anonymised data about your visit, including pages viewed, time on site, and navigation patterns. Analytics data is processed in aggregated form and is not used to identify individual visitors.

5.2 Affiliate Networks

We partner with affiliate networks that provide tracking services to monitor referrals from our Website to bookmaker partners. When you click an affiliate link, the affiliate network may place a cookie on your device to track the referral. We do not control the data collected by these third-party affiliate networks, and their use of your data is governed by their own privacy policies.

5.3 Content Delivery and Hosting

Our Website is hosted on third-party infrastructure that may automatically collect technical data (such as IP addresses and access logs) for security, performance, and operational purposes. This data is processed by our hosting provider in accordance with their privacy policy.

6. Affiliate Links and Third-Party Bookmakers

Our Website contains links to third-party bookmaker websites. When you click these links and visit a bookmaker's website, you leave our Website and become subject to that bookmaker's privacy policy and terms of service.

We are not responsible for the privacy practices of third-party bookmakers or any other external websites linked from our Website. We strongly recommend that you read the privacy policy of any bookmaker or third-party website before providing your personal information or creating an account.

The personal data you provide to bookmakers (such as registration details, identification documents, and financial information) is processed by those bookmakers, not by Bookmaker100. We have no access to, and no control over, the personal data you share with third-party bookmakers.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:

  • Contact form submissions: We retain the personal data you provide via our contact form for up to 12 months after your last communication with us, unless a longer retention period is required for legal or legitimate business purposes.
  • Analytics data: Anonymised analytics data is retained for up to 26 months for the purpose of identifying trends and improving our Website. This data cannot be used to identify individual users.
  • Cookie data: Cookie retention periods vary depending on the type of cookie. Please refer to our Cookie Policy for specific retention periods.
  • Server logs: Technical server logs containing IP addresses and access data are typically retained for up to 90 days for security and operational purposes.

When personal data is no longer required, it is securely deleted or anonymised so that it can no longer be associated with you.

8. Your Rights Under UK GDPR

Under the UK General Data Protection Regulation and the Data Protection Act 2018, you have the following rights in relation to your personal data:

  • Right of access: You have the right to request a copy of the personal data we hold about you. This is commonly referred to as a "Subject Access Request" (SAR).
  • Right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
  • Right to erasure: You have the right to request that we delete your personal data in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected. This is sometimes referred to as the "right to be forgotten".
  • Right to restrict processing: You have the right to request that we restrict the processing of your personal data in certain circumstances, such as when you contest the accuracy of the data.
  • Right to data portability: You have the right to request that we provide your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
  • Right to object: You have the right to object to the processing of your personal data where we are relying on a legitimate interest as the legal basis for processing. We will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.
  • Rights related to automated decision-making: You have the right not to be subject to decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects. We do not currently engage in automated decision-making.

To exercise any of these rights, please contact us at info@bookmaker100.com. We will respond to your request within one month, as required by law. In complex cases, this period may be extended by up to two additional months, in which case we will notify you of the extension and the reasons for it.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection. You can contact the ICO via their website at ico.org.uk or by telephone on 0303 123 1113.

9. Children's Privacy

Our Website and its content are intended exclusively for individuals aged 18 years and over. We do not knowingly collect, process, or store personal data from anyone under the age of 18.

If we become aware that we have inadvertently collected personal data from a person under 18, we will take immediate steps to delete that data from our records. If you believe that we may have collected data from a minor, please contact us immediately at info@bookmaker100.com.

10. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • SSL/TLS encryption for data transmitted between your browser and our Website
  • Secure hosting infrastructure with regular security updates
  • Restricted access to personal data on a need-to-know basis
  • Regular review of our data collection, storage, and processing practices

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee its absolute security. You are responsible for keeping your own devices and accounts secure when accessing our Website.

11. International Data Transfers

Some of the third-party services we use (such as analytics and hosting providers) may process data outside the United Kingdom. Where personal data is transferred internationally, we ensure that appropriate safeguards are in place in accordance with UK GDPR requirements, such as standard contractual clauses or adequacy decisions.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. Any changes will be posted on this page with an updated "Last updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your data. Your continued use of the Website after any changes to this Privacy Policy constitutes your acceptance of those changes.

For material changes that significantly affect how we process your personal data, we will make reasonable efforts to provide prominent notice on our Website.

13. Contact Information for Data Queries

If you have any questions, concerns, or requests regarding this Privacy Policy or our data protection practices, please contact us using the following details:

We will endeavour to respond to all data protection enquiries within 48 hours on working days, and to formal requests (such as Subject Access Requests) within one month as required by UK GDPR.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Last updated: May 2026